Expert Advisors With You – Every Step of The Way.
Looking to take your business to the next level? With years of experience and a passion for seeing businesses thrive, we are dedicated to providing dependable financial guidance to support your growth objectives.
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Matt Peterson
Partner, CPA
Meet Matt Peterson, expert CPA and dynamic business owner who can take your business to new heights. With over 20 years of experience in finance, accounting, and entrepreneurship, Matt is ready to provide you with the advice and guidance you need. From his time with PwC to starting True North Accounting in 2015, Matt has worked on billion-dollar deals and helped small business owners with bookkeeping, accounting, tax, strategy, and more. He’s grown True North from 4 to 24 people, all while navigating the ever-changing accounting profession.
But Matt’s not just a numbers guy - he’s also tech-savvy and is constantly learning and adapting to the latest trends. With a vast network of contacts in Calgary, he can help you find the right people that align with your values and vision to grow your business. If you’re a business owner looking for real, actionable help from someone who’s been in your shoes, Matt has the expertise and passion to help you succeed.
Dil Sran
Partner, CPA
Meet Dil Sran, the problem-solving CPA who's passionate about helping clients succeed. With over 8 years of experience at a big 4 accounting firm, Dil has the expertise to provide exceptional results for his client’s time and time again. He's helped them achieve cost savings exceeding $100 million, secure financing, improve internal processes, and increase bottom-line revenue. His expertise in cashflow forecasting and proforma statements has been instrumental in driving growth and success for his clients.
His dedication to delivering exceptional results has recently led him and the True North Accounting Advisory team to grow a client's revenue by 300% year over year, turning them into a multi-million-dollar business. With a genuine desire to help his clients succeed, Dil is a trusted advisor who puts his clients' best interests first.
When he's not helping clients, Dil loves playing sports and spending time with his family. If you want a trusted advisor who's committed to helping you succeed, Dil Sran is your man.
BUSINESS AUDIT & PLAN
Through an in-depth audit of your processes, we'll empower you to safeguard against fraud, streamline operations with automation, improve data collection, and optimize roles. Armed with this invaluable knowledge, we'll collaboratively develop a robust business plan that propels you towards unwavering success.
GOAL PLANNING
Every business owner dreams big, but organizing your aspirations into milestones can be a challenge. We'll work with you to ensure your long-term goals that are 10 to 20 years down the road are made into a reality by achieving your 5-10 year medium-term goals.
Paying close attention to your one-year goals, we'll break them down into quarterly key results, often referred to as "rocks." These short-term objectives could entail hiring a new salesperson or attaining a remarkable $150,000 in new sales.
During your advisor meetings, you'll have the opportunity to assess your monthly financials in relation to your quarterly goals, ensuring steady progress and alignment so each successful year brings one step closer to long-term satisfaction.
ANNUAL BUDGET
An annual budget is the roadmap for your business; it helps you track progress and ensures that you are making sound financial decisions. But knowing how much money to set aside for unexpected expenses or how to avoid overspending is sometimes easier said than done. We will work with you to understand your business and goals (even the big dream) so we can create an operational budget that makes sense for you, your spending and the profitability of your business.
CASH FLOW FORECAST
When it comes to running a small business, cash flow is king. Having a strong handle on your finances is crucial to keeping things running smoothly – and that’s where a cash flow forecast comes in. We’ll help you build a 12-month projection of your company’s inflows and outflows of cash including a projected balance sheet and cashflow statement so you can avoid financial surprises as your business grows and keep the good times rolling.
FINANCIAL MANAGEMENT
To grow your business, you'll need more than standard financial statements. We'll work with you to understand your business and show you metrics that matter so you can better understand the story of your business with insights into your profitability, Break-Even, and trend and ratio analysis. Here are some of the ways we can help you make informed decisions:
CFO
The Chief Financial Officer analyzes the historical info and data provided by the Controller and uses it to make decisions and drive the business forward strategically toward its long-term goals.
CONTROLLER
Overseeing the entire accounting function, the controller ensures bills are paid, payroll is run, accounts receivable is collected, the bank has cash, bookkeeping is up to date, custom reports are generated and the CRA is happy.
ACCOUNTING ADVISOR
This role builds customs reports, updates cash flow forecasts, monitors cash, pays bills and manages integrations and software.
BOOKKEEPER
Responsible for keeping the day-to-day records of the business organized and clean from a data perspective. They build the foundation of the financial statements. Typical tasks include bank reconciliations, matching collections to accounts receivable, tracking accounts payable, job costing, organizing receipts and documents and sometimes running GST.
GROWTH ADVISORY
We're here to help you spot exciting opportunities and learn how to seize them to supercharge your business growth. Our growth advisory services are designed to boost revenue, maximize profitability, and increase market share. It's like having a business coach with some serious CFO superpowers by your side. Together, we'll unlock your business's full potential and set it on a path to success.
RISK MANAGEMENT
We'll guide you through risk identification and management that have the potential to disrupt your business operations. We'll look at protective measures, from implementing asset protection strategies to utilizing tax-efficient insurance products and fortifying your cybersecurity defenses that safeguard your business and enable you to thrive amidst an ever-changing landscape.
Health check meeting
We'll meet with you to review the reports and interpret the numbers to give you insights into how your business actually performed during the period. It’ll include:
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Payroll check-in
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Reminders: Receipts, Mileage, instalments, etc
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App training & troubleshooting
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Time to ask your questions
Reports
We'll email you a dashboard with all the numbers relevant to your business: budget-actual variance reports, key profitability and trend ratios, cash flow statement, profit and loss statement, balance sheet and aged A/R and A/P reports.
BUSINESS VALUATION & EXIT PLANNING
Whether you are seeking the valuation to sell or buy a business, add or remove shareholders, complete succession planning, or even strategically plan for tax season, our experts will ensure your financials are up to date and gain a deep understanding of your business and the purpose of the valuation.
